From €198.60 per product

Product and E-commerce Copy

Product copy that only describes the product is not doing its job. Every description is a sales conversation with a customer who is about to make a decision.

Product and E-commerce Copy
What is included
Product brief or catalogue review
Short and long description variants
Category page copy
Key feature and benefit framing
SEO keyword consideration included
Two revision rounds

3-5 business days for up to 10 products.

What product copy actually does

A product description answers the question the buyer is already asking: is this the right one? That question is not answered by listing dimensions and materials. It is answered by understanding what the buyer cares about and addressing it directly.

We write product copy that closes the gap between the reader's question and the purchase decision. Not generic template descriptions. Copy built from an understanding of the product and the customer.

What we cover

Product detail pages for e-commerce. Category and collection page copy. Product range introductions. Gift guide descriptions. B2B product spec sheets written for non-technical buyers. French and English versions available.

Common questions

Yes. For catalogues over 50 products, we develop a template system so your team can maintain consistency. Quoted based on volume.

Helpful but not required. A detailed product brief or access to your existing product information is enough to start.

Product and E-commerce Copy
From €198.60
Build custom package
Other services
Homepage and Brand Storytelling Campaign Copywriting Editorial and Long-Form Content LinkedIn and Professional Content
Sleigh Copy
Response within 24 hours
Message sent. We will be in touch soon.